Brand image

Welcome to the Saas-Fee/Saastal Brand Portal

Brand Saas-Fee/Saastal

Saas-Fee/ Saastal is one of the best-known brands in Swiss tourism. With the appropriate care and with the aim of bringing the tried and tested back to centre stage, the characterful lettering is once again given the necessary stage.
Especially in digital and live applications, the lettering can be used generously and thus clearly recognisable and distinguishable.

Brand range

The authentic, high-alpine holiday destination for personal challenges

To fulfil its own brand positioning and (communicative) promise, and to differentiate itself from competitors in the Alpine region, within Switzerland, and abroad, the focus of external representation and communication is placed on the personal challenges experienced by guests in summer, autumn, and winter.

This means that all locations and services — whether a 4000-metre peak such as the Dom (4545 m), a mountain railway station like Hohsaas, or the mountaineering school Saas-Fee Guide — serve as "enablers" of challenges and are presented accordingly. Wellness, culinary experiences, and culture complement the offering.

These services are always integrated into the challenge-based experiences and serve to enhance the core offering.

Design concept

The Saas-Fee/ Saastal brand as an enabler

The aim of the design concept is to increase the presence of the brand and the destination Saas-Fee/Saastal. The brand is the central element that highlights the challenges and experiences that visitors can expect in Saas-Fee/Saastal.

The focus is on challenging experiences in the high alpine mountain and glacier landscape. Emotionalising and above all activating images show the viewer the world and the challenges in the Saas Valley

Logo

Umbrella brand

The Saas-Fee/Saastal logo is played prominently across the entire brand presence. The individually hand-drawn word mark ensures identity and recognition. The word mark combines tradition with modernity.

The logo is intended exclusively for the promotion of tourism in the Saas-Fee/Saastal region by Saastal Tourismus AG, its shareholders and partners. Its use for commercial purposes by third parties is not permitted.

Any use must be authorised by Saastal Tourismus AG.

Sub-brands

Separate sub-brand logos are used for the regions, municipalities and service providers.

Logo application

The logo can be used in portrait and landscape formats, both horizontally and vertically. In all communication media, the logo is placed confidently in the centre of the format.

Placement

The position of the logo is identical on divided and undivided surfaces. On divided surfaces, the lowest point of the inner space of the final letter ‘e’ is on the dividing edge.

Protection zone

The logo is surrounded by a protection zone, which defines the minimum distance to the edge of the format and to other design elements. Neither graphic elements nor text may be placed in this zone. The protection zone around the logo corresponds to one tenth of its length. For co-branding measures, the minimum distance between the partner logos and the Saas-Fee logo is one fifth of its length.

Minimum size

A distinction is made between the minimum logo size for print media and digital applications.
In print media, the minimum logo length is 20 mm, in online applications 200 px.

Icon

The Saas-Fee icon is used below the smallest permissible application size of the logo. It is used as a favicon and app icon in online media. The shape and alignment (angle) of the icon are precisely defined and may not be changed. It is displayed exclusively in white on a red background.

Logo colours

The Saas-Fee logo is shown in red wherever possible. This applies to both light and dark backgrounds. For image backgrounds, either the red or the white logo is used depending on the colour composition or contrast ratios. In black/white realisations, the logo is shown in positive black or negative white. Other logo colours are not permitted.

File formats

The logos are created in the CMYK, Pantone and RGB colour spaces and are available for download for the various areas of application (print, screen, office).

The following file formats can be used for a technically flawless application:

Medium	Colour space	Formates
Print	CMYK / Pantone	.eps / .jpg / .pdf
Screen	RGB	.svg / .png
Office	RGB	.png / .pdf

Print Downloads

The destination logo is intended exclusively for the promotion of tourism in the Saas-Fee/ Saastal region by Saastal Tourismus AG, its shareholders and partners. Its use for commercial purposes by third parties is not permitted.

Any use must be authorised by Saastal Tourismus AG.

The Saas-Fee/Saastal logo in CMYK and Pantone for print applications.