Our Theinhardt brand typeface impresses with its modern appearance and excellent legibility. The unique Saas-Fee typography is an important design element in the brand identity. As a stylistic device, it creates strong contrasts through the interplay of different font weights and sizes.

Legible typography in running text is achieved with balanced word and character spacing. Character spacing tends to have to be increased for very small font sizes.

The typography can be set in the following two main colours on the image level (headlines):

• Saas-Fee Red
• White

The additional colours can be used for titles/subtitles and running text as well as for possible awards in a print medium, for example:

• Black
• green
• Brown
• Bordeaux
• Blue